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Marketing more about keeping customers than getting them— Omotola Bamigbaiye

A marketing professional and author, Omotola Bamigbaiye, talks to OGHENOVO EGODO-MICHAEL about her career, book and other issues What inspired you to pursue a career in marketing, and how has your journey shaped your perspective on consumer-centric strategies? My first job post-NYSC was in retail development in the financial services sector, where I had to

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